Apple Maps Expands to the Web: Taking on Google with a Bold Move

More than a decade after its debut, Apple Maps is stepping up its game and venturing onto the web, aiming to challenge its main competitor.

A screenshot of Apple Maps on the web. Screenshot: TechTickles

The Web-Based Apple Maps Experience

Apple Maps has finally made its way to the web, and it’s not holding back. With the recent beta launch of beta.maps.apple.com, users can now access driving and walking directions, explore cities, and even check out ratings and reviews—all from the comfort of their desktop or mobile browsers.

Here’s what you need to know about this exciting development:

  1. Feature Parity with iOS: The web version of Apple Maps mirrors many features found in its iOS counterpart. Whether you’re planning a road trip or just looking for a nearby coffee shop, you’ll find familiar tools at your disposal.

  2. Guides and More: Want to discover hidden gems in a new city? Apple Maps on the web lets you explore curated guides, making your travel experiences richer. Plus, you can order food directly from Maps—because who doesn’t love a good meal recommendation?

  3. Language and Browser Support: Currently available in English, Apple plans to expand language support in the future. As for browsers, Safari and Chrome (on Mac and iPad) and Chrome and Edge (on Windows PCs) are your go-to options.

  4. Upcoming Features: Hold onto your hats! Apple promises to roll out additional features, including the impressive “Look Around” feature, in the coming months. Get ready for a 360-degree street-level view that rivals the competition.

The Battle Against Google

Apple Maps isn’t tiptoeing into the web arena; it’s diving headfirst. But why the urgency? Well, Google Maps has been comfortably web-bound for years, and it’s a tough competitor. Here’s how Apple aims to level the playing field:

  1. Gradual Evolution: Since its iPhone debut in 2012, Apple Maps has matured. It now boasts detailed city maps, multi-stop routing, cycling directions, EV (electric vehicle) routing, and offline navigation. The web version inherits this evolution.

  2. Developer-Friendly: Developers using Apple’s MapKit JS tool can seamlessly link out to Maps on the web. This openness encourages innovation and integration across platforms.

  3. Open-Source Alternatives: Not content with merely challenging Google, other open-source alternatives are also in the race. Recently, the Overture Maps Foundation (backed by Amazon, Meta, and Microsoft) released its mapping dataset for developers to freely use—an exciting development in the mapping world.

So, whether you’re an Apple aficionado or just curious about what’s cooking in the mapping universe, keep an eye on beta.maps.apple.com. It’s more than just directions—it’s a journey into the future of digital cartography.

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